Analysis of the development status and trend forecast of Chinese domestic sewing machine industry in 2023
Despite the impact of COVID-19 pandemic, the domestic sewing machine industry has now enjoyed a strong recovery, while the market share of Chinese domestic sewing machine has reached a new annual high in 2019. 2020 will also see new development opportunities for the Chinese domestic sewing machine industry, and the market share is expected to reach a new all-time high in 2023. Therefore, this article will analyze the current development status and development trend of Chinese domestic sewing machine industry in 2023 from different aspects.
First, the growing market size. According to the official data, the total sales of Chinese domestic sewing machines have reached RMB 19.65 billion in 2019, up by 19.1% year-on-year. This indicates that the domestic sewing machine market is growing steadily and many consumers are buying domestic sewing machines to meet their daily household needs. It is expected that sales of domestic sewing machines in China will continue to rise and the market size will increase greatly by 2023.
Second, the change in consumer buying demand. With the development of society, consumer needs are also changing. Today, consumers have higher requirements for the performance of home sewing machines. They will not only consider the brand and price, but also consider the strength and performance in a comprehensive manner. Moreover, consumers are more inclined to buy sewing machines online due to the development of internet and digital technology, which will continue to influence the purchase demand of home sewing machine market in 2023.
Thirdly, the enhancement of product upgrades and technological innovation. To meet consumer demand, various manufacturers of home sewing machines are also developing high-quality products. In the coming years, these manufacturers will continue to push the boundaries and introduce new upgraded products to meet the needs of different consumers. In addition, as technology advances, home sewing machine manufacturers are also investing in digitalization and intelligence to improve product performance and meet evolving consumer needs. It is expected that by 2023, new intelligent home sewing machine products will occupy the majority of the home sewing machine market.
Finally, the growth of household sewing machine industry will be influenced by the convergence of traditional and digital models in 2023. With the integration of traditional and digital models, the household sewing machine industry is expected to further grow and develop. Manufacturers have already started digital innovation in positioning, product development, channel distribution, and customer service to meet future market needs.
In conclusion, by 2023, the Chinese domestic sewing machine industry is expected to continue to grow and reach new historical highs in market share, consumer demand will continue to change, product upgrades and technological innovation will continue, and the traditional and digital models will be better integrated.
The above is an analysis of the current development status and development trend of the domestic sewing machine industry in China in 2023. In conclusion, the outlook for the domestic sewing machine industry continues to be promising and bright in 2023.
